Social Media
In my role leading social media at ABCmouse, I directed the full-cycle production of engaging content that significantly grew our audience and impact. I developed a categorized content approach that included entertaining series, trending moments, parent resources, and product highlights—tailored specifically to resonate with our target audience of millennial moms while showcasing the ABCmouse app. This structure enabled our team to respond quickly to timely events and trends, while maintaining a consistent output of polished, on-brand content series.
At Age of Learning, I produced digital ads end-to-end: scripting, storyboarding, editing, sound mixing, motion graphics, and final delivery across platforms. The first video is a top-performing ad I created for ABCmouse. I opened with a scroll-stopping visual and a bold copy hook, followed by a dynamic sequence that highlights the ABCmouse experience through UGC moments, polished gameplay footage, and authentic user testimonials—cut to a high-energy track to maximize engagement.
As a freelance editor, I brought client storyboards to life by sourcing footage, designing motion graphics, leveling audio, and applying cohesive color grading to deliver polished digital ads. The second ad uses visual and copy-driven storytelling to highlight the variety of hotels within the Wyndham brand, tailored to appeal to a range of potential travelers.
Digital Ads
Testimonial Ads
This series of testimonial ads for ABCmouse and Adventure Academy highlights my ability to craft authentic, persuasive narratives using real customer voices. I crafted two-hour long interviews into 60, 30, and 15 second testimonial ads, editing to highlight key value points, incorporating branded motion graphics, and fine tuning pacing to keep viewers engaged. By combining genuine testimonials with clean visual design and upbeat music, these videos build trust and drive conversions while staying aligned with each brand’s tone and audience.
Explainer Videos
This series of explainer videos for Adventure Academy and Irrigreen showcases my ability to simplify complex topics through clear visuals, concise editing, and engaging motion design. I collaborated closely with the broader marketing team to align the tone and structure, then brought the script to life using studio talent, guided voiceover, custom graphics, clean transitions, and a pacing style that maintains viewer attention. The result is a visually polished and easy-to-follow video that effectively communicates key information while reinforcing brand identity.